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Trucking Firm Leads Biodiesel Effort in Wisconsin

Upon failing to find a ready source of biodiesel to be used in his company’s vehicles, the owner of a Wisconsin trucking firm has decided to lead an effort to build a biodiesel plant and thus increase the availability of the renewable fuel for his fleet of nearly 60 trucks:

John Sheehy, Owner and Chief Operating Officer of Sheehy Mail Contractors in Waterloo, is one of the co-founders of North Prairie Productions, LLC. He now serves as Chairman of the Board of the start-up company engaged in building a 45 million gallon per year biodiesel manufacturing facility in Evansville. The company plans to produce biodiesel for the general consumer market, making it available in distribution to truck stops and other fuel outlets. According to Sheehy, his involvement with North Prairie Productions represents for him a solid business opportunity that fulfills a need in the marketplace.

“At Sheehy Mail Contractors, we’re always looking for the latest technology or new products that will help enhance our competitive profile. Biodiesel is one such product, and it is therefore a good fit for our business.”

Biodiesel is valued as an alternative to petroleum diesel for the increased lubricity and decreased emissions that result when biodiesel is blended with regular diesel fuel. Sheehy also points to a desire to replace foreign oil with a domestically grown fuel as a reason to support biodiesel.

“Trucking consumes a lot of fuel in this country. Anything we as an industry can do to reduce our dependency on foreign oil will surely serve our interests in the long run.”

Sheehy says he first became aware of the benefits of biodiesel when Sheehy trucks servicing Iowa and Illinois routes began using the product. “I looked to secure biodiesel for the entire fleet, and quickly learned that it is generally unavailable at truckstops in Wisconsin due to a lack of supply.”

The experience caused Sheehy to explore investing in biodiesel production as a logical extension of his business interests. “After all,” he says, “if I was looking to purchase biodiesel, it’s reasonable to assume other fleet operators in Wisconsin were looking for it as well, and discussions with other trucking companies confirmed this. My investment in the North Prairie biodiesel project is therefore seen as an opportunity to fill a market need.”

Biofuels production – most particularly ethanol and now biodiesel – has long been promoted as a means to create a value-added market for grain producers throughout the Midwest. Most projects have originated with farmer/producer groups coming together to create manufacturing plants, and the business model has been decidedly focused upon the benefit that accrues to grain producers and others within the agricultural community.

That dynamic is changing as more biodiesel plants come online. For example, the founders of North Prairie Productions, including Sheehy, all have backgrounds in transportation and other business interests more closely aligned with industrial development and the end user market for biodiesel. Bud Gayhart, Program Director for the Small Business Development Center at UW-Whitewater, points to this as a sign that biodiesel production has moved beyond what he calls the “value-added phase” of product development.

“We’ve known about the benefits that biofuels production offers to the ag economy and to our search for energy independence, and it is this interest that has driven development of the industry thus far,” says Gayhart. “Increasingly, however, we see groups other than farmers spearheading these biofuels projects, and they’re bringing a business experience with them that’s more appropriately focused upon the end product itself.”

With groups such as North Prairie Productions entering the field, Gayhart says that biodiesel production is “no longer being promoted as a ‘value added’ proposition, but instead we are finding this industry increasingly being engaged by those who appreciate the inherent value of the product being produced, and who bring with them the market and business expertise to create successful outcomes.”

For John Sheehy, it’s all about the fuel. “Sure, I’m excited about the business opportunities this new venture represents,” he says, talking about his investment in North Prairie Productions. “But it is going to be every bit as exciting to see biodiesel available at every truckstop in Wisconsin someday, and know that I was able to play a role in making it all happen.”

North Prairie Productions, LLC, is presently engaged for a limited time in an equity drive campaign seeking investment equity from Wisconsin residents only. Information on NPP and on the equity drive can be accessed at www.npnrg.com. Interested parties who are residents of Wisconsin can obtain a complete Offering Memorandum by contacting NPP toll free at 877-299-2435 or via e-mail at info@npnrg.com

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